100-Point Google Business Profile (GBP) Audit Checklist
1. Business Information (15 Points)
- Business Name: Matches real-world branding (2 points)
- Primary Category: Accurately represents your business (2 points)
- Additional Categories: Relevant and helpful (1 point)
- Business Description: Optimized for keywords and compelling (2 points)
- Address: Consistent with other online listings (1 point)
- Service Area: Correctly defined for service-based businesses (1 point)
- Phone Number: Local and active, matches website (1 point)
- Website URL: Links to the correct page (2 points)
- Hours of Operation: Accurate and includes holiday hours (2 points)
2.Visual Content (15 Points)
- Cover Photo: High-quality and represents the brand well (2 points)
- Logo: Uploaded and clear (1 point)
- Additional Photos: Relevant, high-quality images of services/products (3 points)
- Video Content: At least one video showcasing your business (3 points)
- Alt Text in Images: Optimized for accessibility and SEO (2 points)
- Image Frequency: Photos uploaded regularly (2 points)
- Photo Geo-Tagging: Photos tagged with correct location data (2 points)
3.Reviews & Ratings (15 Points)
- Total Reviews: Aim for a significant number (2 points)
- Review Frequency: Regularly receive reviews (2 points)
- Review Responses: Responses to all reviews, especially negative ones (3 points)
- Average Star Rating: Maintain a high average (2 points)
- Keyword Usage in Responses: Relevant keywords naturally included (2 points)
- Review Diversity: Reviews cover various aspects of the business (2 points)
- Google Verified Reviews: Reviews marked as verified (2 points)
4.Posts & Engagement (15 Points)
- Post Frequency: At least one post per week (3 points)
- Post Types: Events, offers, updates, etc. (2 points)
- Visuals in Posts: High-quality images or videos in posts (2 points)
- CTA Links: Includes actionable buttons like “Book Now” or “Learn More” (2 points)
- Keywords in Posts: Posts optimized for relevant keywords (2 points)
- Offer Posts: Promotions or deals regularly featured (2 points)
- Insights Engagement: Posts receiving clicks, calls, or visits (2 points)
5.Services & Products (10 Points)
- Service Listings: Comprehensive list of services (2 points)
- Product Listings: Accurate and detailed product descriptions (2 points)
- Pricing Information: Transparent and clear (1 point)
- Photos for Products/Services: Each product/service includes an image (2 points)
- Service Area Listings: Matches the business offerings (1 point)
- Keywords in Services/Products: Optimized for local SEO (2 points)
Total: 100 Points
This checklist provides a clear framework to audit a Google Business Profile comprehensively, ensuring optimized performance and visibility. Let me know if you’d like further explanations for any section!
